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Yahoo and Bing not only help Ecosia to provide excellent search results; they also supply them with the sponsored links that are needed to generate advertising revenue. Sponsored links are short, relevant text ads, which are placed by companies aiming to sell their products and services to users of the search engine. Companies pay for each click on their sponsored link and every click on these ads generates a few cents of revenue for the search engine.

About 2% of Ecosia searches lead to a click on a sponsored link. Doing a mixed calculation of normal clicks and clicks on sponsored links, Ecosia earns about 0.13 Euro cents per search. They donate at least 80% of this income to the WWF. Thanks to these donations, we can save about two square meters with every search.

Every year a rainforest area larger than England is burned or cut down. Therefore the deforestation of the tropical rainforests is the single most important source of CO2 emissions in the world and about 20% of all global CO2 emissions are caused by rainforest deforestation.

Each Ecosia search protects a piece of rainforest, so by making Ecosia your search engine, you can actually help the environment one search at a time. An average internet user can protect about 2,000 square meters of rainforest every year by using Ecosia – this is about the size of an ice hockey field.

By making Ecosia your default search engine, you can turn your web searches green, reduce your carbon footprint and make a real difference to the planet. Instead of causing CO2 emissions with your searches, you can actually help to avoid climate change because your searches will help to save endangered rainforests.